Paid Acquisition · Finance · Strategy
YairLeibler
User Acquisition Manager at Lightricks, running $500K+ in monthly ad spend across Google and Apple Search Ads. Previously FP&A and Corporate Development.
012014 — Present
Experience
Lightricks
User Acquisition Manager
2025 — Present- —Manage $500K+ a month across Google Ads and Apple Search Ads, owning return-on-ad-spend and cost-per-acquisition targets
- —Run A/B tests on campaigns, creative, landing pages, pricing and payment flows
- —Build internal reporting and automation tools with Claude Code, Cursor and custom MCP servers
- —Analyze campaign and revenue data in BigQuery using SQL and Python
Strategy & CorpDev Analyst
2025- —Supported go-to-market planning for new products
- —Ran due diligence and outreach on potential partnerships
FP&A Analyst
2024- —Owned the monthly financial update and KPI reporting
- —Built company dashboards in ThoughtSpot and rebuilt budgeting and forecasting models in Excel
Ministry of Finance
Analyst, International Affairs Unit
2022- —Economic research and data analysis for the International Affairs Unit
- —Presented findings to senior ministry officials
Cortex Group
Founder & Owner
2014 — 2018- —Started a web and graphic design studio at 16, serving businesses, nonprofits and founders
- —Merged into a consulting firm in 2018
02Hebrew University of Jerusalem
Education
2024 — Present
M.B.A.
94
Current average
Python95
Institutional Investors95
Alternative Financing93
2021 — 2024
B.A. Economics & Business
Accounting100
Excel Modeling98
Operational Management96
Behavioral Economics95
Data & Technology94
Marketing94
Finance90
032017 — 2021
Military Service
Border Defense Corps
Rank: Captain (Res.)
- 01Combat Soldier & Squad Commander
- 02Class Commander
- 03Officer, Platoon Commander
- 04Deputy Combat Operations Officer
- 05Combat Operations Officer (Res.)
04Tools & Automation
AI Tooling
Internal tools
Reporting and campaign tools built without engineering support.
Claude CodeCursorPython
Automation
Daily spend reports and campaign checks, fully automated.
n8nZapierAPIs
LLMs & agents
Custom agents for research, analysis and drafting.
ClaudeChatGPTMCP
Data
Campaign and revenue data queried directly from the warehouse.
BigQuerySQL
05Skills & Languages
Skills
Paid Acquisition
Google Ads, Apple Search Ads
Finance
Financial modeling, FP&A, budgeting and forecasting
Programming
SQL, Python, R, Java
Data & BI
BigQuery, ThoughtSpot, Redash, NetSuite
Office
Excel, Google Workspace
Languages
Hebrew and English, both native